My Story
My story
I’ve always been drawn to things that are beautifully made, genuinely useful, and just a little unexpected.
Designed around the way women actually live.
That instinct led me to create Ceri Hoover, beginning with leather handbags designed around the way women actually live. The bags are deceptively simple: distinctive without being showy, practical without looking overly practical, and made to become more personal with time.
My approach to design has always been intuitive and exacting. I care about proportion, texture, construction, and the small details that quietly make something work. I want every piece to feel special, but never precious. It should be used, carried, worn, and made part of a life.
Over time, that point of view expanded beyond handbags.
I created Mykort because I wanted tennis clothing and court accessories that felt more considered. Pieces that perform, but still have personality. Athletic, but not generic. Classic, but never basic.
The collection brings the same balance of form, function, and individuality to an active wardrobe.
Explore SportFashion has never existed separately from the rest of life.
It is connected to the food I cook, the places I travel, the objects I collect, the garden I tend, and the way I make a home.
I believe creativity is often found in the everyday — in preparing a meal from scratch, choosing what to wear, setting a table, or designing a bag that makes an ordinary day feel a little more interesting.
Ceri Hoover is now a wider expression of that world: handbags, sport, jewelry, and stories for a well-lived life.
Can something be useful, beautiful, and unmistakably its own?
I believe it can.